Victoria was instrumental in launching and establishing
the Match.com brand in the UK.

The key objective was to raise awareness for the site and encourage usage amongst the target single female audience. This goal was achieved primarily through creative, innovative media campaigns; in just four short years Match.com’s UK membership base increased from a few thousand to over one million singles, establishing it as the market leader in online dating.

One of the key hurdles to Match.com’s success was winning over a skeptical female audience. The site launched at the height of the dotcom boom and Match.com set the precedent for online dating. The PR campaign focused on educating the female glossy magazines, so they in turn, could positively promote this new dating phenomenon to their readers.

PR tactics ranged from guides for online dating, relationship advice from the resident psychologist to sourcing and placing case studies, free trials, and even choosing one of Match’s gorgeous men to promote ‘bachelor of the month’! Momentum was maintained with events and commissioned, in-depth relationship research. As well as an exclusive Dating Booklet in conjunction with the Evening Standard which saw membership figures soar by 45% the day it hit the news stands.